roshini pochont
Restaurang Tandoor
A logo design for a restaurant in Umea, Sweden, which serves fusion food from India and Sweden. The logo had to incorporate elements from both countries, as well as have a young and modern vibe.
I used a basic paisley shape to appropriate elements from both cultures, like fish, mangoes and elephants. I also played with combining the colours of the two nations' flags for the final logo (below).
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CONCEPT 1: Paisley motif - incorporates the symbols of the elephant (for India) and the fish (for Sweden)
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CONCEPT 2: Paisley motifs combined in a yin-yang form to show the fusion of cuisines
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CONCEPT 3: Two paisley motifs fused into a single form, which result in a conch shell and mango concept
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CONCEPT 4: The flag colours incorporated, with an infinity-type loop of the motifs
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FINAL LOGO: The loop-fusion motif was tweaked to present a simpler logo, incorporated into the name of the restaurant
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